Not unexpectedly, Snap has had to invest heavily not only in research and product development but also infrastructure. An app that prides itself on engagement through the use of video and photos is going to come with a lot of costs pertaining to running the actual service and keeping it from crashing. And going public is, at its heart, a way to build a big war chest in addition to giving shareholders some liquidity. Snap more than tripled its staff between the end of and the end of , and now has 1, employees.
For those million daily active users, Snap makes about a dollar apiece. Snap has stressed its focus on daily active users DAUs as its pitch to investors and advertisers. The company is trying to convince Wall Street that its engagement metrics make it a much more attractive platform. So, it might not have huge numbers, but with more than million DAUs and stronger engagement than other platforms, it may turn out to be a more intriguing use of advertising budgets.
The company says it has million daily active users as of the end of December last year, up from million at the end of December in Below is the chart the company gave in terms of average number of daily active users on a quarterly basis:. While the U. We do, indeed, see slowing growth however across all categories if you look at a more quarter-over-quarter basis — especially beyond Europe and North America, where there was no change.
But Snap in particular has acknowledged a lot of new issues that have become more and more prevalent in recent years. Another interesting risk factor listed by the company is that given that the IPO is an offering for non-voting stock founders Evan Spiegel and Bobby Murphy have essentially full control of the company , it may be unpredictable.
Drew Pascarella, a lecturer of finance at Cornell University's business school, said that he thought investors would give Snap's lack of disclosure a pass based on its initial success, but "will be relentless at first sight of trouble. The company's usage statistics also revealed how popular it is with teens, even if it's less so with adults. Snapchat also may not be able to penetrate other demographics in a meaningful manner. For example, users 25 and older visited Snapchat approximately 12 times and spent approximately 20 minutes on Snapchat every day on average in the quarter ended December 31, , while users younger than 25 visited Snapchat over 20 times and spent over 30 minutes on Snapchat every day on average during the same period.
Still, the company has a diverse revenue stream: N o single advertiser or content partner accounts for more than 10 percent of revenue, the filing said. Skip Navigation. Investing Club. VIDEO
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This is an initial public offering of shares of non-voting Class A common stock of Snap Inc. Snap Inc. is offering to sell shares of Class A common stock in. Indicate by check mark whether the registrant (1) has filed all reports Proceeds from issuance of Class A common stock in initial public offering. All Form Types, Annual Filings, Quarterly Filings, Current Reports, Proxy Filings, Registration Statements, Section 16 Filings, Other. Select year.